According to organizer Lars 'Charlie' Mortensen, the concert was arranged through Paul McCartney’s management. James with band and his roadie arrived directly from Copenhagen where they two days before performed at the BETA.

The Festival was sold out (around 34.000 tickets). The concert with James McCartney was not held at the main scene though, but in the festival’s smaller tent “Alfreds Scene” with room for 1,500 spectators. The tent was far from full.

After the concert, James and his band headed straigt to Vejle, where they stayed overnight at the Center Hotel.

– Kurt Madsen

On Friday, May 30, 2014, James McCartney performed at the traditional Jelling Music Festival. When the son of an ex-Beatle chooses to visit Denmark, it is always surrounded by excitement and great interest.

The concert made headlines in the Danish media when it was announced, since it was a rare opportunity to experience a McCartney family-member on a Danish festival stage. However, James McCartney chose not to play either his father's or the Beatles' songs. His wish was to establish himself as an independent musician with his own repertoire.

The concert itself did not take place on the main stage, but in one of the festival's smaller tents. At the start of the concert, there was a good turnout in the tent. Maybe people wanted to see the celebrity? In any case, many of those present disappeared after a few songs. In my opinion, the songs were probably a bit too low key for an excited festival audience. A bit of a shame, really, since James McCartney could have received more attention at a concert with a seated and more attentive audience.